Building an effective brand strategy requires a good balance between corporate values and market needs; or maybe, between the brain and the heart.
That’s why we focus on working with our ambidextrous brains to create versatile and comprehensive brand strategies for our clients.
On one hand, we conduct extensive research, draw scientific conclusions and make decisions based on metrics and KPIs. On the other hand, we make emotional connections with our audience and follow our intuition when choosing a direction for a brand.